Created during my time at university, the fictional brand, Someplace Nice, is an underwear/bra brand that pairs the visual inspiration of Pip & Pop (Installation Artists) with the promise of style and comfort. The brand would focus on modern clothing and fabric technology while also maintaining a fun and playful theme. 

While most of the project was completed personally, I did collaborate with audio and film students for the video advert section. This was one of the first uni projects I did that required me to take on the role of creative director and was a great learning experience in communicating and working with other creatives in similar fields.